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RESUME

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Link to Resume
Education

Bachelor of Science-Ferris State University                           

September 2013-August 2018

Major: Advertising/Integrated Marketing Communications

Certificate: Digital Marketing, January 2016-August 2017

Certificate: Business to Business Marketing, January 2016-August 2017

Certificate: Direct Marketing, January 2016-August 2017

Skills

Copywriting

WordPress

Microsoft Office                  

Google Analytics/AdWords
Interpersonal skills             

Quick learner
Patience               

Time Management             Creativity            

Relevant Course Work

Fundamentals of Media  

Introduction to Advertising/IMC                                    

Principles of Advertising                   
Layout and Production   

Business to Business Digital Marketing        

Promotional Writing

Principles of Marketing   

Professional Selling                                                 

Media Strategy & Tactics

Advertising/IMC Management

Advertising/IMC Campaigns

Consumer Behavior

Marketing Research

Consumer Digital Marketing

Languages

English

Work Experience

Marketing Specialist

Xanadu Marketing,

Grand Rapids, Michigan

September 2020-Present

Created and sent SMS Marketing based advertisements for multiple companies. Created WordPress pages and offer pages for SMS Marketing based advertisements.
Tracking and reporting statistics such as costs, revenue earned, deliverability, offer performance and any other statistic and/or data that I believed would be valuable to the company.

Updated tracking spreadsheet daily and reported findings on a weekly basis per vertical to the manager. Using data analysis to provide a summary of how certain offers are doing, what creative worked and didn’t work, what we could do better as a team, and how we could make marketing sends more profitable than they currently are.

Assist employees from other departments when they have questions on the functionality or reporting in KP. Meet Quality Assurance Requirements and any other performance and/or sales metrics.

Perform related duties as assigned by their Direct Manager Maintain compliance with all company policies and procedures.

 
 
Administrative Assistant/Receptionist
Best Metal Products,
Grand Rapids, Michigan                                                                December 2016-March 2020
  • Managed reception area, including greeting visitors and responding to high-volume telephone and in-person requests.
  • Served as a central point of contact for all outside vendors needing to gain access to the building.
  • Researched information and compiled reports, entering data into spreadsheets for sales contacts.
  • Made copies, sent faxes, and handled outgoing correspondence.
  • Filed paperwork in the Accounts Payable and Sales Departments according to invoice number.
  • Matched packing slips to invoices according to the purchase order number and company.
​
Marketing Intern
Blue Fire Media
Portage, Michigan                                                                                May 2018- July 2018
  • Wrote web content and blogs for businesses and clients in different industries.
  • Helped develop keywords and meta tags for businesses and clients using Google Analytics and AdWords.​
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